The Chinese short video sharing app TikTok has been given one month to respond to numerous complaints from EU consumer groups that allegedly violate bloc consumer rules and allegedly fail to protect children from hidden advertising and inappropriate content.
Hosted by China's ByteDance, TikTok has seen rapid growth worldwide, especially among young people. However, many incidents have raised concerns about its privacy and security policies.
The European Commission on Friday said it had launched official talks with TikTok and national consumer groups to review the company's policies and policies and transactions.
European Justice Commissioner Didier Reynders said the massive digital use brought about by the COVID-19 epidemic has created new risks, especially for vulnerable consumers.
"In the European Union, it is illegal to identify children and minors with hidden advertisements such as banners in videos," he said in a statement.
TikTok said it would discuss with the Irish Consumer Protection Commission and the Swedish Consumer Agency the latest measures. Both parties are leading the negotiations.
"We have taken many steps to protect our young users, including making all accounts under the age of 16 confidential, and disabling their access to direct messaging," the company said in a statement.
"In addition, users under the age of 18 cannot purchase, send or receive real gifts, and we have strict policies that prohibit advertising that directly attracts those under the age of digital consent."
Post a Comment